On June 24, 2025, the Juvenile Products Manufacturers Association (JPMA) officially changed its name to Baby Safety Alliance. This name change will not immediately alter the safety standards or regulatory requirements of existing products. However, the new name more clearly conveys the core mission of this organization - "Baby Safety Alliance", which indicates that its scope of work is not limited to manufacturers but aims to build a broader alliance to promote the safety of the entire infant and children product ecosystem.

Major changes in the Baby Safety Alliance Verification Program

• The purpose countries for certification have been expanded from the United States to the United States and Canada. The relevant testing requirements and documents have been updated to the versions for both countries.
• Two additional product categories have been included.
  1. Nursing Pillows (new)
     (16 CFR 1242)
  2. Child Restraint Systems (new)
     (FMVSS & SOR 2010-90)

Click here or scand the QR code to download the Standards/Regulations List of Baby Safety Alliance Verification Program Categories

Actions required

• The alliance suggests that manufactures complete all updates by August 1, 2025 as soon as possible.
• Update registration website: Seal Update Acknowledgment Form
• Here’s the actions recommend you do before August 1, 2025:
  • Tell Your Team about the change from JPMA Certification to Baby Safety Alliance Verification.
  • Update The Seal on your approved products and packaging to the new “Verified by the Baby Safety Alliance” Seal.
  • Update and Enhance Your Product Listings to include the graphic of the Seal and product descriptions to include “Baby Safety Alliance Verified” on your Primary Display Panel (PDP).
  • Update Your Certificate of Insurance to designate the Baby Safety Alliance as a coinsured under any and all product liability insurance policies maintained in connection with the sale of your Verified products. This should be completed by your next policy renewal.

Baby Safety Alliance Verification Program Members Stakeholders

For manufacturers that join the Baby Safety Alliance Verification Program, products that pass the verification through this program can avoid repeated testing and will be accepted by the majority of buyers to the greatest extent. However, items not included in the testing agreement of the Baby Safety Alliance Verification Program in the buyer's project need to be completed separately.

About Intertek Juvenile Products Testing Laboratory

Intertek Juvenile Products Testing Laboratory is one of the earliest laboratories accredited by the Baby Safety Alliance (formerly JPMA), also one of China's first international third-party laboratories for infant products, as well as the accredited laboratory for GS Mark and Brazil INMETRO. With comprehensive testing capabilities, the laboratory covers more than 100 standards from different countries such as China/ EU/ USA /Canada /Australia. Intertek experts have contributed to the development of international standards for baby strollers and have also participated in formulating national standards for numerous juvenile products.

Contact Windows

Hotline：0755-2602 0287
Susie.su@intertek.com

About Intertek

Intertek is a leading Total Quality Assurance provider to industries worldwide. Our network of more than 1,000 laboratories and offices and more than 100 countries, delivers innovative and bespoke Assurance, Testing, Inspection and Certification solutions for our customers’ operations and supply chains. Intertek Total Quality Assurance expertise, delivered consistently with precision, pace and passion, enabling our customers to power ahead safely.

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